Dockside
Studio: Bruce Mau Design
Client: Brookfield
Services: Brand Identity, Naming, Visioning
Brookfield Residential is one of the world’s largest
real estate development and management firms.
As they advanced plans for an important mixed-use waterfront development in a suburb of Toronto,
they retained BMD to help articulate their vision for the site, and establish a compelling brand positioning
and identity.
A stylized expression of the sun rising and setting over the dock, the exaggerated "O" forms the foundation of the Dockside identity, and gives the brand a modern take that’s all its own. The simple black and white palette complemented by fresh, contemporary photography give this waterfront community a truly urban feel.
Stakeholder engagement and historical, social and cultural research of the community and site enabled BMD to craft a clear vision—Dockside is the compelling space where two distinct experiences, the urban and the natural getaway, can intersect.
BMD was also charged with identifying programming opportunities that would activate the site during the multi-year phasing of the project.
Team
Luis Coderque, Michael Mavian, Amanda Happé