Trademarking for Everybody
Agency: Sid Lee
Client: Haloo
Services: Branding
Haloo is an AI-powered and human centric trademark registration company that democratizes the trademarking process by offering a fast, accurate and affordable service to everyone. Haloo approached Sid Lee to design an accessible trademark brand that sets itself apart from the traditional law firm landscape and low-cost DIY-tools.
The Haloo brand celebrates their clients —small businesses and entrepreneurs— by using their logo shapes as core elements throughout its own visual identity. The identity becomes a diverse and ever-growing visual system that honors and never forgets the people it served.
Team
Michelle Kuan, Matthew Beaubien, Alex Bird