Grounded Visionaries
Studio: Bruce Mau Design
Client: Harvard Graduate School of Design (GSD)
Services: Brand Identity, Collateral Rollout
GSD first came to BMD to help articulate a big idea for its most important campaign to date: raising $110 million in support of the students, faculty, and design leaders who will give form to the 21st century.
Inspired by the balancing of contradictions inherent in the GSD’s approach to architecture and design, the BMD team developed the campaign name: Grounded Visionaries.
Bringing the graphic and verbal systems to life, BMD created and produced the invitation, program, banners, animations, and graphic installations for the launch event, as well as all signage and wayfinding. The launch featured speakers such as Rem Koolhaas and Jeanne Gang, as well as the Grounded Visionaries exhibition.
