The Belong Project 2021
Agency: Sid Lee
Client: Internal Initiative
Services: Branding, Launch Video,
Website & Collateral
Agency: Sid Lee
Client: Internal Initiative
Services: Branding, Launch Video,
Website & Collateral
The Belong Project is a Sid Lee initiative to unlock new business value through community marketing.
Belonging matters now more than ever, and brands have a role to play in it. If done intentionally, community marketing can provide a competitive edge and drive exponential growth through the network effects that only communities can create.
Inspired by the network effect, we created a graphic language that allows for constant change, just as communities do, with a strong conceptual anchor that can be built upon and reinvented every year to provide a distinct yet recognizable look for each annual report.
