Studio: Sid Lee
Client: Two Sisters Vineyards
Services: Brand Strategy, Branding, Packaging, Label System, & Collateral
Two Sisters is a family-run vineyard in Ontario’s Niagara region, Canada’s first super-premium estate winery.
Two Sisters worked with Sid Lee on their new visual identity, one that sets them apart from the visual clichés of the local wine market while staying rooted in the family’s winemaking tradition.
Two Sisters’ new brand identity is anchored in the family’s love of telling stories. The typographic story frame showcases the stories of the wines and the winery.
The emblem and word mark are an evolution of the winery’s original design, combining the original identity’s Art Nouveau influences with cleaner lines and more
refined typography.
To Create a cohesive look across the entire wine portfolio, Sid Lee developed a modular label system that allows the assembly of new labels as Two Sisters expands their wine portfolio and feature annual, special editions.
Team
Sam Dal Monte, Priya Mistry, Viv McCarley, Alex Bird